The main benefits of the Draft Table™ are:
- Get Paid For Every Drop
- No More waiting at the bar
- Best Seat In The House
- Perfect Quality Beer Everytime
- Dual Dispense Temperature
- No waste
In September 2009, Diageo Ireland contracted Ellickson International to provide the table-top system to more than 300 bar outlets throughout Ireland. The
initial feedback from end customers and publicans alike has been extremely positive. While providing something new, innovative and fun for customers, the publicans
are satisfied with the attraction table-tops are bringing to their pubs. This is only Phase 1 of their planned roll-out.
Diageo have invested heavily in the installation, training and marketing spend on this product through their nationwide sales and marketing teams, coupled with
the partnership effort between Elllickson and Diageo has been a huge success.
Ellickson International have already tested the Draft Table™ in the United States and Canada. The increase in sales, customers and quality has been
evident immediately post installation, and has been met with commendation by satisfied Draft Table™ publicans.
"The Guinness dispensed from these tables is EXACTLY like it is in Ireland; this is the most authentic way to drink Guinness!"
- Owner, Fadó Irish Pub, Annapolis
The quality of the draft beer is impeccable from Draft Table™ tables.
"Our customers are ringing ahead to reserve Draft Table™ tables!"
- Owner, The Baggot Inn, Dublin, Ireland.
The Draft Table™ will attract more customers into a bar, and will secure group bookings.
“We installed the pour your own pint system in May 2008. It had a dramatic effect on our sales, increasing the promoted brands by unprecedented levels.”
– Sean McCarthy, SoHo Bar, Cork, Ireland
“We made the decision to install 5 Pour Your Own Pint tables to offer our customers something different from the usual bars. We constantly have bookings on the tables and get business that previously we simply wouldn’t have! Ellickson’s delivered on time, under budget and were very professional to work with throughout the entire buying/installation process” - Brian O’Sullivan, The Garravogue Bar, Sligo, Ireland.
Bars with Draft Tables™ will be guaranteed an increase in draft beer sales.
“These new units are a fantastic addition to our pub. Their versatility will clearly be their biggest draw. There is nothing else like these tables in the town. If you’re planning any party, these highly interactive and very stylish tables will add a new dimension to any gathering. This simple idea will do away with the need to queue or spilling half your pint while trying to squeeze through the crowd. The tables are ideal for private parties such as stag-nights, hen or birthday celebrations or a simple afternoon lunch. Ours are situated beside the big screen projector, making them perfect for watching matches without leaving your seat.”
LIAM, COSY JOE’S, Bridge Street, Westport, Co Mayo, IRELAND
The Draft Table™ is a new concept that gives consumers the freedom to pour draft beer at their own table. The Draft Table™, created in Waterford, Ireland and contracted to Diageo for the Pour Your Own Pint phenomena, is now available worldwide.
The Draft Table™ has been successfully launched nationally in Ireland through Diageo's Pour Your Own Pint campaign. Several Draft Table prototypes are up and running in the USA and Canada.
The Draft Table™ connects with customers and creates a new pub experience for them, allowing them to pour their own pints at their table. The 'pull your own pint’ system has options to pre-pay for drinks or to run a 'tab’ for subsequent payment. It is particularly suited to groups on nights out and to those watching sports events in bars with the facility to run up to four separate taps on a table.
The Draft Table™ is now available worldwide. The beauty of the mobile Draft Table™ system is that there is absolutely no waste, no electrical wiring or construction necessary.
